The launch partner for new businesses
From idea to first customers.
Defy starts earlier than most agencies: at the idea. We pressure-test it, build everything you need to launch, and get you to paying customers. Then we hand you the keys.
Idea Pressure Test
Example
Mobile dog grooming, Leicester
Verdict
Go, but test pricing before buying the van. Pre-sell ten bookings first.
Where are you starting from?
I've got an idea
Will it fly? Score it free in two minutes.
I'm ready to launch
Idea to paying customers in eight weeks.
I'd rather just talk
Tell Andy the idea. Get an honest answer.
I'm already trading
Losing customers you should be winning? Get a Business Audit.
Spending big before anyone's bought
Prove demand first, then spend
A pretty website and a handshake
A launch with a customer target agreed upfront
Open-ended retainers
A fixed price with a finish line
Proof, including the bit that went wrong
Launched by someone who launches.
One business doubled its weekly sessions on £10 a day. Another tied up cash in stock before anyone had bought. Both shaped how Defy works.
Read both stories
Clear prices, on the website.
"I've made plenty of mistakes starting my own businesses. Defy is how I make sure you don't have to repeat them."
Andy Smith, founder · Read Andy's story