Defy · Launch partner · Leicester ▌
Defy starts earlier than most agencies: at the idea. We pressure-test it, build everything you need to launch, and get you to paying customers. Then we hand you the keys.
Idea Pressure Test
Try an example
Mobile dog grooming, Leicester
Example score /20 · Adjust
Verdict
Go, but test pricing before buying the van. Pre-sell ten bookings first.
Ten honest questions, an instant verdict, your weakest area flagged. Examples above are illustrative.
The Launch Programme · £4,450 fixed
Week 1
Test
We pull the idea apart before you spend real money, and agree a customer target.
Go, adjust or don't verdict
Weeks 2 to 5
Build
Brand basics, a website built around one action, booking or checkout, and your first funnel.
No feature creep
Weeks 6 to 7
Launch
A launch offer and a focused campaign aimed at your first customers, tuned daily.
Measured against the target
Week 8
Hand over
The keys to everything, in your name, plus a one-page playbook to run it without us.
No lock-ins
+4 wks
The customer target. Before launch we agree a number you can see and count, such as enquiries or bookings. If the launch campaign misses it, we keep working on it at no extra cost for up to four more weeks.
The work
Results posted as they happen, good or bad.
Fixed prices, on the website. No VAT to add.
Already trading? The Business Audit is £295: your three biggest leaks and a fixed price to fix them.
Reviews ▌
★★★★★
“Since launching we've had a constant stream of new business coming through.”
“Andy and Defy did our full branding and website for ConceptsIn3D. He took the time to understand what we do and turned it into a brand that actually looks like us. Since launching we've had a constant stream of new business coming through, which is exactly what we needed. Straightforward to work with and honest about what would and wouldn't work. Highly recommend.”
★★★★★
“Everything was explained in plain English and done quickly.”
“Andy at Defy rebranded my business and rebuilt my website from the ground up. The new logo and branding look sharp and professional, and they're used consistently across the site and my Instagram. The website makes it clear what I do, where I work and how to get a quote, and it works brilliantly on a phone. He also sorted the bits I'd never have known how to do: getting the site set up on Google, tracking so I can see where enquiries come from, and my Google Ads ready to go. On top of that he planned and scheduled a month of Instagram posts and reels so my page is active. Everything was explained in plain English and done quickly. I'd recommend Defy to any trade business that wants to look professional without the hassle.”
★★★★★
“People can now find me and get in touch without ringing the club.”
“I had no website at all when I came to Defy, just a brief, my logo and a few photos. Andy took that and built me a proper site that looks the part and actually explains what I do: lessons, Srixon custom fitting and the shop at Oakridge. Because he's a PGA pro himself, I didn't have to explain the golf side to him. He also sorted the jobs I'd never have got round to: domains, SEO, policies, my Google profile. It works well on a phone, and people can now find me and get in touch without ringing the club. I'd recommend Defy to any pro who needs a website.”
"I've made plenty of mistakes starting my own businesses. Defy is how I make sure you don't have to repeat them."
Andy Smith, founder · Read Andy's story
