01
Your website
Does it load quickly, work on a phone and make it obvious what to do next?
Business Audit · for businesses already trading
Already trading? Find the customers you're missing.
Most businesses don't need more marketing. They need the leaks fixed: the website that doesn't convert, the Google profile nobody updates, the enquiries that never get a reply. The Business Audit finds them and puts a price on fixing them.
Five places customers slip away
Every area gets a score out of ten, so you can see at a glance where the problem is.
02
Your Business Profile, your reviews and how you show up when people nearby search for what you do.
03
Ads and social
Where the money goes, what it brings back, and what should stop today.
04
Enquiries
What happens when someone gets in touch: how fast they hear back, from whom, and how many slip through.
05
The numbers
What a customer is worth, what one costs to win, and where the margin goes.
How it works
Step 1
A 15-minute call
You tell me about the business, what's working and what isn't. I ask for view-only access to anything I need.
Step 2
I do the digging
Over about a week I go through all five areas, test your enquiry process as a customer would, and score each one.
Step 3
We sit down for 30 minutes
In person in Birstall or on a call. I walk you through what I found, in plain English, and you leave with the plan.
What you walk away with
- A one-page scorecard across all five areas
- Your three biggest leaks, in order of what they're costing you
- One quick win you can do yourself this week
- A fixed price to fix the rest, if you'd like us to
Business Audit
£295
One-off, credited in full if you go ahead with any work
After the audit, you can fix things yourself, have us fix them for a fixed price, or keep us on with Grow at £395 a month. Your choice, no pressure.
Book an auditQuestions
Do I have to buy anything afterwards?
No. You keep the findings and the quick win either way. If you do go ahead with any work, the £295 comes off the price.
Do you need my passwords?
No. I ask for view-only access where it's needed, such as Google Analytics or your ad account, and you can remove it the moment we're done.
Who is it for?
Owner-run businesses that are already trading and want more customers from what they already have, before spending more on marketing.
How long does it take?
About a week from the first call to the walkthrough.
Do prices include VAT?
No VAT to add. Defy isn't VAT registered, so the price you see is the price you pay.
Ready when you are
Find out where your customers are slipping through.