About Defy
You've got the idea. You need someone in your corner.
Starting something can be lonely. Friends say it's great, the bank says it's risky, and nobody tells you what to do next.
I'm Andy, and that's the gap I fill: an honest second opinion, a plan you can afford, and someone to build it with you until the first customers arrive.
How I work
01
Test before you spend
We find the smallest, cheapest way to see if people will pay, before you buy stock, kit or ads.
02
Let the numbers decide
We agree what success looks like up front, then let real results make the calls, not hunches.
03
Built to run without you
Bookings, follow-ups and reporting set up to run on their own, so your time goes where it matters.
04
Honest from day one
If something isn't working, you'll hear it early, along with what I'd do instead.
Working together
You'll always be dealing with me.
No account managers and no handovers. The person you speak to on day one is the one building your launch, and everything is set up in your name.