The launch programme
One fixed price of £4,450. Four stages. A customer target agreed before we press go. Here's exactly what happens, what you get and what we need from you.
01
Week 1
We pull the idea apart before you spend real money: who buys it, what they will pay, how they will find you, what it costs to start and what could kill it.
You get
We need from you
02
Weeks 2 to 5
We build everything you need to trade, in the order that gets you selling soonest. No feature creep, no endless revisions.
You get
We need from you
03
Weeks 6 to 7
We go live with a launch offer and a focused campaign aimed squarely at your first customers, then tune it daily against the target.
You get
We need from you
04
Week 8
You get the keys to everything, and a short playbook so you can run it without us. Ongoing help is there if you want it, never assumed.
You get
We need from you
Your launch kit
Name check, logo, colours and a clear one-line pitch. Enough to look credible from day one, without a months-long branding project.
Fast, clear and built around one action. Not a brochure: a salesperson that works while you sleep.
Customers can book, buy or enquire in a couple of taps, with payments and confirmations sorted.
An offer worth saying yes to, and the page, follow-ups and reminders that turn interest into paying customers.
Tightly targeted ads and outreach to reach your first customers, on a budget agreed upfront.
Enquiry replies, reminders, review requests and follow-ups that run themselves, so you can focus on the work.
It's for you if
Honestly, not for you if
You want someone to run your business forever, you have no budget to launch with, or you only want to hear that your idea is brilliant.
If the Pressure Test says don't, you walk away with the report and pay nothing more. If you only want the build, you keep everything we made. No lock-ins, no notice periods.
The customer target
Before launch we agree a target you can see and count, such as a set number of enquiries or bookings. If the launch campaign misses it, we keep working on it at no extra cost for up to 4 more weeks.
That is exactly what the Test stage is for. Many people come with a rough idea. If it needs work, we will tell you what and why before you spend more.
Yes. Your domain, website, accounts and files are set up in your name from day one. You are never locked in.
No. Ad spend is paid directly to the platforms, so you see every penny. We recommend at least £300 and agree the amount with you before launch.
The Idea Pressure Test is £295, credited in full if you go on to launch with us. The Launch Programme is £4,450: half to start, half at launch. Grow is £395 a month, cancel anytime.
Mostly service businesses and simple product ideas: coaches, trainers, trades, studios, local services and online offers. If yours is different, ask.
You run it. If you want help growing, the optional Grow add-on gives you a monthly session on your numbers and the next system to build.
Yes, happily. Your idea stays yours.