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Pricing

Clear prices. Clear finish lines.

Most agencies make you book a call to find out what they charge. Here it is, upfront. No retainers, no lock-ins.

Start here

Idea Pressure Test

£295

One-off, credited in full if you launch with us

Find out if your idea will fly before you spend serious money on it.

  • Competitor and pricing research
  • A 90-minute one-to-one session
  • A written go, adjust or don’t verdict
  • Your launch plan and customer target
Book a Pressure Test

The main event

Launch Programme

£4,450

Fixed price, around 8 weeks. 50% to start, 50% at launch

Everything you need to open the doors and win your first customers.

  • The Pressure Test, included
  • Brand basics, website and booking or checkout
  • Your first sales funnel and automations
  • A launch campaign with an agreed target
  • Full handover and playbook
See the programme

Optional

Grow

£395

Per month, cancel anytime

For after launch, when you want a second brain on your numbers.

  • A monthly session on your numbers
  • One small build or improvement each month
  • Priority email support
Ask about Grow

Not sure yet?

Score your idea free before you spend a penny.

Ten honest questions, an instant verdict, and your weakest area flagged.

Take the scorecard

The small print, in big letters

Is ad spend included?

No. It is paid directly to the platforms so you see every penny. We recommend at least £300 for a launch and agree it with you first.

What if the Pressure Test says don’t?

You keep the report and pay nothing more. A £295 no is far cheaper than a launch that fails.

What if the launch misses its target?

We keep working on the launch campaign at no extra cost for up to four more weeks.

Do I own everything?

Yes. Domains, accounts, files and logins are set up in your name from day one.

Do prices include VAT?

No VAT to add. Defy isn't VAT registered, so the price you see is the price you pay.